Lancia Pu+Ra HPE concept heralds brand’s electric rebirth

Lancia has unveiled a concept car showing the design direction of the Stellantis brand’s future EVs. The Lancia Pu+Ra HPE concept is “the first car in Lancia’s new era,” according to a company press release. The release also says “Pu+Ra” represents Lancia’s “pure and radical new design language.” HPE is a callback to the 1970s Lancia Beta, and…